Analytics for the zero-click era [•ᴗ•]っ

Know when your customers' AI agents visit your website

Half of your traffic is likely non-human. ZeroClick Analytics helps you understand these metrics and plan for an era of zero-click marketing.

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yoursite.com Example data

AI agent traffic over time

Visits per day (UTC), by type. Fake bots are excluded.

3,1681,773
verified visits
4,0292,287
fake requests removed
  • Training crawlers
  • AI search
  • User-triggered agents
  • Search engines
0 100 200 300 Oct 17: 186 visits (training crawlers 65, ai search 34, user-triggered agents 24, search engines 63) Oct 17 Oct 18: 206 visits (training crawlers 58, ai search 48, user-triggered agents 15, search engines 85) Oct 19: 216 visits (training crawlers 77, ai search 33, user-triggered agents 29, search engines 77) Oct 20: 213 visits (training crawlers 60, ai search 34, user-triggered agents 27, search engines 92) Oct 20 Oct 21: 224 visits (training crawlers 63, ai search 41, user-triggered agents 15, search engines 105) Oct 22: 158 visits (training crawlers 57, ai search 26, user-triggered agents 13, search engines 62) Oct 23: 192 visits (training crawlers 65, ai search 43, user-triggered agents 11, search engines 73) Oct 23 Oct 24: 236 visits (training crawlers 66, ai search 43, user-triggered agents 15, search engines 112) Oct 25: 267 visits (training crawlers 98, ai search 41, user-triggered agents 25, search engines 103) Oct 26: 245 visits (training crawlers 72, ai search 58, user-triggered agents 18, search engines 97) Oct 26 Oct 27: 257 visits (training crawlers 90, ai search 64, user-triggered agents 21, search engines 82) Oct 28: 283 visits (training crawlers 93, ai search 61, user-triggered agents 23, search engines 106) Oct 29: 178 visits (training crawlers 57, ai search 46, user-triggered agents 14, search engines 61) Oct 30: 307 visits (training crawlers 98, ai search 48, user-triggered agents 36, search engines 125) Oct 30 0 100 200 300 Oct 24: 236 visits (training crawlers 66, ai search 43, user-triggered agents 15, search engines 112) Oct 24 Oct 25: 267 visits (training crawlers 98, ai search 41, user-triggered agents 25, search engines 103) Oct 26: 245 visits (training crawlers 72, ai search 58, user-triggered agents 18, search engines 97) Oct 26 Oct 27: 257 visits (training crawlers 90, ai search 64, user-triggered agents 21, search engines 82) Oct 28: 283 visits (training crawlers 93, ai search 61, user-triggered agents 23, search engines 106) Oct 28 Oct 29: 178 visits (training crawlers 57, ai search 46, user-triggered agents 14, search engines 61) Oct 30: 307 visits (training crawlers 98, ai search 48, user-triggered agents 36, search engines 125) Oct 30

Recent AI visits

(✓ Verified) = IP is on the company's official list, (✗ Fake) = claims to be the bot, but isn't, (—) = company doesn't publish IPs

When Bot Check Type Page Status Country
Oct 30, 1:51 PM ChatGPT-User ✓ Verified User-triggered agent /blog/what-is-geo 200 US
Oct 30, 1:46 PM Googlebot ✓ Verified Search engine /pricing 200 US
Oct 30, 1:33 PM OAI-SearchBot ✓ Verified AI search /compare/ga4-alternatives 200 US
Oct 30, 1:29 PM GPTBot ✗ Fake — /wp-login.php 404 NL
Oct 30, 1:17 PM ClaudeBot ✓ Verified Training crawler /docs/mcp 200 US
Oct 30, 1:12 PM PerplexityBot ✓ Verified AI search /pricing 200 US
Oct 30, 12:49 PM Bingbot ✓ Verified Search engine /blog/what-is-geo 200 US
Oct 30, 12:41 PM Amazonbot — AI search /robots.txt 200 US

GA4 + ZeroClick

Add an agent analytics layer to your GA4 setup

Your web analytics only tells you when people visit your site. But what about when they're researching with Claude or ChatGPT and it visits your site for them?

ZeroClick Analytics helps you unlock these metrics and gives you the complete picture.

Here's how to use ZeroClick + GA4 →
ZeroClick + GA4

Bot filtering

See real AI agents, not scrapers pretending to be them

Nearly 60% of "AI agent" traffic is actually fake. Most of it comes from bad actors trying to scrape your website.

This creates a mess in your server logs. We remove all bad requests so you can see the real picture.

Learn why it's important →
Bot filtering

MCP

Hand over data to your AI marketing agent

We're building for the age of AI agents, where more and more marketing is planned and done by AI.

Use our MCP to pass AI agent analytics data to your AI marketing agent so it can plan your strategies accordingly.

See how to use our MCP →
ZeroClick MCP

GDPR compliant. No cookie banner needed.

ZeroClick Analytics works with server logs and stores no cookies. Only non-human data is stored, which keeps your setup fully compliant with GDPR and other privacy laws.

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ZeroClick Analytics can do much more

  • Filter by URL
  • Cookie-free
  • Track or filter search engine bots
  • Multiple websites
  • MCP support
  • Multi-user support
  • Automatic subdomain support (optional)
  • Long-term data retention
  • SSO support

ZeroClick Analytics FAQ

No, ZeroClick Analytics doesn't use any cookies. It works only by reading your server logs, clearing out all human data from them, and storing data about AI agents.

Yes, ZeroClick Analytics is completely GDPR compliant. It stores no PII, which makes it GDPR compliant by default. You can also request data deletion at any time, even for the AI agent data we store.

We understand how important older data is for marketers, so ZeroClick Analytics doesn't set a time limit on how long your data is kept. We store it for as long as you're a paying customer. Data is only deleted when you request it, or when you cancel your subscription.

There's a lot you can do with the metrics ZeroClick Analytics tracks. The most common is understanding how AI agents are crawling your website, so you can optimize your content and prioritize future edits. The pages AI agents read most are likely the ones they find most helpful, and that same knowledge and structure can be used to create many more pages like them.

Traditional server logs contain the same data. The difference is that ZeroClick Analytics automatically clears out irrelevant data, such as fake bot visits and AI agent visits to unimportant files like your CSS and JavaScript. The data is then shown visually, which is much easier for non-technical folks. ZeroClick Analytics also offers a read-only MCP, so you can connect your data to an AI tool like ChatGPT or Claude, and because it's read-only, it's 100% safe.